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Author: Sociocharge

Purpose driven customer engagement makes all the difference

Purpose driven customer engagement makes all the difference

Despite of rising ecommerce activities, physical retailers are here to stay as people want more than products/services. They want experiences. They want relationships. I faced lot many times when I buy stuff from brand outlets, at the checkout I am asked about my number publicly for CRM entry. Initially I didn’t mind but when I started getting so many messages without targeting, I stopped doing this. Now brands effectively lost the opportunity to know me due to unmindful and random…

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What is Global Impact Network — Sociocharge

What is Global Impact Network — Sociocharge

Sooner or later individuals understand that they don’t exist just to eat, they have some higher order purpose in their lives. They have something that can help them realise their full potential, bring bliss in their lives and create positive change in the world. Similarly organizations do realise their purposes beyond making & selling products/services. Yes, every business that exist has to have profit to sustain operations and drive growth. However, profit can not be a reason for their existence….

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Manipulations Vs Serving

Manipulations Vs Serving

More than 90% of people prefer to take advice from family & friends or follow reviews from people before making a purchase. Trust on paid advertisements is going down day by day. In these scenario how justified it is to keep investing more paid advertisements? I strongly believe time has come when brands need to look beyond product or service they provide as customers are looking at them for more. Customers want to connect with brands at emotion level. Brands…

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Why Businesses Exist?

Why Businesses Exist?

An organization exists to solve some or other social problem. However, most of the time leaders miss the core of an organization they work for and confuse it with just profit making machine. Thereafter, shareholders’ money is wasted on non-aligned activities in marketing, branding and people operations. In short term it may give good result but in long run things will no longer be favorable. For instance way people are hired and fired, way CSR initiatives are designed without active…

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How everyone can make impact through Sociocharge

How everyone can make impact through Sociocharge

Humans have natural tendency to grow and make world better. However, most of the people in the world are trapped in securing their living through kinds of work that they would not have liked to do if they had an option to do what they desired to do and what were good at. This vicious circle create dissatisfaction, frustration and takes heavy toll on productivity and health. We strive to do good but do not get channels or mediums where…

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Physical retailers – why worry? You already have goldmine with you!

Physical retailers – why worry? You already have goldmine with you!

                                     (Image belongs to their respective owner, shown as reference only) Impact of online commerce on physical retail has been being debated consistently for quite some time. Though share of online commerce in over all industry is fairly low at  present, growth rate of online commerce is something to be watched for. In last two and half decades things have changed very dramatically,…

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“Capitalism – Inclusive capitalism – Compassionate capitalism” whatever you call it, doesn’t matter

“Capitalism – Inclusive capitalism – Compassionate capitalism” whatever you call it, doesn’t matter

What is the purpose of life? I am sure many of us are still wondering and doing our best to find the real purpose of our existence. Can earning the money be the sole purpose? I am sure few may agree on this. However, I believe money is always a by-product in the process of finding and living the purpose of our lives. By this, I am not undermining the value of money or wealth, what I mean is that…

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Let’s Create Opportunities

Let’s Create Opportunities

As we grow up and start earning, life seems like a soothing wind. We start taking very good care of ourselves and our family, a sense of satisfaction starts sinking in. Some of us are driven by money, some by position and some by both. The motivation to progress in life is reflected according to the Maslow’s need pyramid. There are many other theories that explain motivation, however, Maslow’s need pyramid covers a basic pattern. Maslow’s Need Pyramid People who…

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