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Category: Customers insights

Purpose driven customer engagement makes all the difference

Purpose driven customer engagement makes all the difference

Despite of rising ecommerce activities, physical retailers are here to stay as people want more than products/services. They want experiences. They want relationships. I faced lot many times when I buy stuff from brand outlets, at the checkout I am asked about my number publicly for CRM entry. Initially I didn’t mind but when I started getting so many messages without targeting, I stopped doing this. Now brands effectively lost the opportunity to know me due to unmindful and random…

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Physical retailers – why worry? You already have goldmine with you!

Physical retailers – why worry? You already have goldmine with you!

                                     (Image belongs to their respective owner, shown as reference only) Impact of online commerce on physical retail has been being debated consistently for quite some time. Though share of online commerce in over all industry is fairly low at  present, growth rate of online commerce is something to be watched for. In last two and half decades things have changed very dramatically,…

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