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Category: Loyalty

Purpose driven customer engagement makes all the difference

Purpose driven customer engagement makes all the difference

Despite of rising ecommerce activities, physical retailers are here to stay as people want more than products/services. They want experiences. They want relationships. I faced lot many times when I buy stuff from brand outlets, at the checkout I am asked about my number publicly for CRM entry. Initially I didn’t mind but when I started getting so many messages without targeting, I stopped doing this. Now brands effectively lost the opportunity to know me due to unmindful and random…

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Manipulations Vs Serving

Manipulations Vs Serving

More than 90% of people prefer to take advice from family & friends or follow reviews from people before making a purchase. Trust on paid advertisements is going down day by day. In these scenario how justified it is to keep investing more paid advertisements? I strongly believe time has come when brands need to look beyond product or service they provide as customers are looking at them for more. Customers want to connect with brands at emotion level. Brands…

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Why Businesses Exist?

Why Businesses Exist?

An organization exists to solve some or other social problem. However, most of the time leaders miss the core of an organization they work for and confuse it with just profit making machine. Thereafter, shareholders’ money is wasted on non-aligned activities in marketing, branding and people operations. In short term it may give good result but in long run things will no longer be favorable. For instance way people are hired and fired, way CSR initiatives are designed without active…

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Physical retailers – why worry? You already have goldmine with you!

Physical retailers – why worry? You already have goldmine with you!

                                     (Image belongs to their respective owner, shown as reference only) Impact of online commerce on physical retail has been being debated consistently for quite some time. Though share of online commerce in over all industry is fairly low at  present, growth rate of online commerce is something to be watched for. In last two and half decades things have changed very dramatically,…

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