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Category: Our Purpose

Purpose driven customer engagement makes all the difference

Purpose driven customer engagement makes all the difference

Despite of rising ecommerce activities, physical retailers are here to stay as people want more than products/services. They want experiences. They want relationships. I faced lot many times when I buy stuff from brand outlets, at the checkout I am asked about my number publicly for CRM entry. Initially I didn’t mind but when I started getting so many messages without targeting, I stopped doing this. Now brands effectively lost the opportunity to know me due to unmindful and random…

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What is Global Impact Network — Sociocharge

What is Global Impact Network — Sociocharge

Sooner or later individuals understand that they don’t exist just to eat, they have some higher order purpose in their lives. They have something that can help them realise their full potential, bring bliss in their lives and create positive change in the world. Similarly organizations do realise their purposes beyond making & selling products/services. Yes, every business that exist has to have profit to sustain operations and drive growth. However, profit can not be a reason for their existence….

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Manipulations Vs Serving

Manipulations Vs Serving

More than 90% of people prefer to take advice from family & friends or follow reviews from people before making a purchase. Trust on paid advertisements is going down day by day. In these scenario how justified it is to keep investing more paid advertisements? I strongly believe time has come when brands need to look beyond product or service they provide as customers are looking at them for more. Customers want to connect with brands at emotion level. Brands…

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Why Businesses Exist?

Why Businesses Exist?

An organization exists to solve some or other social problem. However, most of the time leaders miss the core of an organization they work for and confuse it with just profit making machine. Thereafter, shareholders’ money is wasted on non-aligned activities in marketing, branding and people operations. In short term it may give good result but in long run things will no longer be favorable. For instance way people are hired and fired, way CSR initiatives are designed without active…

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Let’s Create Opportunities

Let’s Create Opportunities

As we grow up and start earning, life seems like a soothing wind. We start taking very good care of ourselves and our family, a sense of satisfaction starts sinking in. Some of us are driven by money, some by position and some by both. The motivation to progress in life is reflected according to the Maslow’s need pyramid. There are many other theories that explain motivation, however, Maslow’s need pyramid covers a basic pattern. Maslow’s Need Pyramid People who…

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