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Category: Purpose driven businesses

Purpose driven customer engagement makes all the difference

Purpose driven customer engagement makes all the difference

Despite of rising ecommerce activities, physical retailers are here to stay as people want more than products/services. They want experiences. They want relationships. I faced lot many times when I buy stuff from brand outlets, at the checkout I am asked about my number publicly for CRM entry. Initially I didn’t mind but when I started getting so many messages without targeting, I stopped doing this. Now brands effectively lost the opportunity to know me due to unmindful and random…

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What is Global Impact Network — Sociocharge

What is Global Impact Network — Sociocharge

Sooner or later individuals understand that they don’t exist just to eat, they have some higher order purpose in their lives. They have something that can help them realise their full potential, bring bliss in their lives and create positive change in the world. Similarly organizations do realise their purposes beyond making & selling products/services. Yes, every business that exist has to have profit to sustain operations and drive growth. However, profit can not be a reason for their existence….

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Why Businesses Exist?

Why Businesses Exist?

An organization exists to solve some or other social problem. However, most of the time leaders miss the core of an organization they work for and confuse it with just profit making machine. Thereafter, shareholders’ money is wasted on non-aligned activities in marketing, branding and people operations. In short term it may give good result but in long run things will no longer be favorable. For instance way people are hired and fired, way CSR initiatives are designed without active…

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Physical retailers – why worry? You already have goldmine with you!

Physical retailers – why worry? You already have goldmine with you!

                                     (Image belongs to their respective owner, shown as reference only) Impact of online commerce on physical retail has been being debated consistently for quite some time. Though share of online commerce in over all industry is fairly low at  present, growth rate of online commerce is something to be watched for. In last two and half decades things have changed very dramatically,…

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