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Category: Purpose of business

Purpose driven customer engagement makes all the difference

Purpose driven customer engagement makes all the difference

Despite of rising ecommerce activities, physical retailers are here to stay as people want more than products/services. They want experiences. They want relationships. I faced lot many times when I buy stuff from brand outlets, at the checkout I am asked about my number publicly for CRM entry. Initially I didn’t mind but when I started getting so many messages without targeting, I stopped doing this. Now brands effectively lost the opportunity to know me due to unmindful and random…

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What is Global Impact Network — Sociocharge

What is Global Impact Network — Sociocharge

Sooner or later individuals understand that they don’t exist just to eat, they have some higher order purpose in their lives. They have something that can help them realise their full potential, bring bliss in their lives and create positive change in the world. Similarly organizations do realise their purposes beyond making & selling products/services. Yes, every business that exist has to have profit to sustain operations and drive growth. However, profit can not be a reason for their existence….

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“Capitalism – Inclusive capitalism – Compassionate capitalism” whatever you call it, doesn’t matter

“Capitalism – Inclusive capitalism – Compassionate capitalism” whatever you call it, doesn’t matter

What is the purpose of life? I am sure many of us are still wondering and doing our best to find the real purpose of our existence. Can earning the money be the sole purpose? I am sure few may agree on this. However, I believe money is always a by-product in the process of finding and living the purpose of our lives. By this, I am not undermining the value of money or wealth, what I mean is that…

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