Challenge by

ITC

How to build a Mass FMCG brand (Chips or Biscuit), & grow it up to INR 500Cr, in 3 years.

It is said that mass appealing brands are not made without TV. Are you willing to challenge this statement with your digital only strategy?

STATUS: Closed PRIZE: INR75000

ITC FOODS is looking for an innovative, out of the box & differentiated digital media strategy to build a brand. This is an opportunity for youths who are looking to grab the chances to showcase their talent & win big. This challenge requires you to dig deep in all forms of digital media & consider the hyper-active competitive environment in India Geography to formulate a sound brand building strategy. It involves intensive research and innovative approach to come out with a strong & differentiated strategy.

  1. Current scenario

    Current strategy involving all forms of medium.

  2. Expected scenario

    Actionable digital media strategy to launch & build a mass FMCG brand. Complete professional presentation and documents that include all research & data points.

  3. Scope

    Chips and/or biscuits brands

  4. Constraints

    Only digital mediums are to be considered

  5. Evaluation criteria

    Innovative approach & feasibility

  1. Who can participate?

    Students in leading campuses in India.

  2. How to submit solutions for review?

    Submit your solutions at connect[at]sociocharge.com

This challenge is under open innovation

TIMELINE

Registration Open Date and Time September 04, 2021 12:00 AM
Registration Close Date and Time September 11, 2021 12:00 AM
Final Submission Date and Time October 01, 2021 12:00 AM

OTHERS

Briefing session September 11, 2021 03:00 PM
Screening September 18, 2021 12:00 AM
Moderation September 25, 2021 12:00 AM
Screening October 01, 2021 12:00 AM

Fiscal benefits

First winning team: INR35000/-
Second winning team: INR 25000/-
Third winning team: INR 15000/-

Non Fiscal benefits

All participating teams get certificates from Sociocharge & ITC FOODS

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