How to build a Mass FMCG brand (Chips or Biscuit), & grow it up to INR 500Cr, in 3 years.
It is said that mass appealing brands are not made without TV. Are you willing to challenge this statement with your digital only strategy?
ITC FOODS is looking for an innovative, out of the box & differentiated digital media strategy to build a brand. This is an opportunity for youths who are looking to grab the chances to showcase their talent & win big. This challenge requires you to dig deep in all forms of digital media & consider the hyper-active competitive environment in India Geography to formulate a sound brand building strategy. It involves intensive research and innovative approach to come out with a strong & differentiated strategy.
Current strategy involving all forms of medium.
Actionable digital media strategy to launch & build a mass FMCG brand. Complete professional presentation and documents that include all research & data points.
Chips and/or biscuits brands
Only digital mediums are to be considered
Innovative approach & feasibility
Students in leading campuses in India.
Submit your solutions at connect[at]sociocharge.com
Registration Open Date and Time | September 04, 2021 12:00 AM |
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Registration Close Date and Time | September 11, 2021 12:00 AM |
Final Submission Date and Time | October 01, 2021 12:00 AM |
OTHERS |
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Briefing session | September 11, 2021 03:00 PM |
Screening | September 18, 2021 12:00 AM |
Moderation | September 25, 2021 12:00 AM |
Screening | October 01, 2021 12:00 AM |
First winning team: INR35000/-
Second winning team: INR 25000/-
Third winning team: INR 15000/-
All participating teams get certificates from Sociocharge & ITC FOODS
Current strategy involving all forms of medium.
Actionable digital media strategy to launch & build a mass FMCG brand. Complete professional presentation and documents that include all research & data points.
Chips and/or biscuits brands
Only digital mediums are to be considered
Innovative approach & feasibility
Students in leading campuses in India.
Submit your solutions at connect[at]sociocharge.com