When brands need to reach to different customer segments for their products, identification of relevant influencers in various social media and process to engage & assess them become complex. A technology driven tool can be of a great help to save time & money. Participating teams are required to develop a tool/solution to manage influencers for ITC. Tool has to be easy to use and differentiated from other existing solutions. Proposed tool should have the following key aspects covered-
End-to-end process to engage influencers.
Performance tracking of all the engaged influencers.
Ability to assess performance of influencers on multiple parameters for future planning.

ITC FOODS is looking for an innovative, out of the box & differentiated influencer management tool/solution that can cater to multiple brands in ITC. A marketer friendly tool to manage influencers and assess ROMI would be helpful for marketers to save time & money. This is an opportunity for youths who are looking to grab the opportunities to showcase their talent & win big. This challenge requires you to dig deep into role of influencers in various social media and study a couple of existing influencer management solutions to develop an innovative and effective tool for influencer management.